In an ideal world our priorities would never get shifted around. Our family would always come first. We would be healthy, happy & keep up to date on the latest trends. We would be uber productive so we could accomplish everything beyond our own expectations. But we live in the real world. It’s messy and something usually gets pushed to the back of the line. We are forced to juggle multiple efforts and never seem to catch up.
Does your marketing department fall into one of these categories?
1. Your small & it’s all on you
o You’re a small company or a start-up with limited funds
o You do don’t have the staff you need.
o You can’t or won’t let anyone else do it.
Real EXAMPLE: A local children’s theater has 2 full time staff members.
o One is the artistic director. He chooses the shows and helps the actors.
o The all-in-one office goddess. She has limited knowledge of the Internet and computer. All marketing material and press releases are created in word and either printed, email or faxed.
o The company relies on all outlets retyping their information for release.
o Web 2.0 is something they read about but can’t implement because they don’t understand it, don’t have the knowledge & can’t pay for it to be done for them.
2. You’re a small to medium sized company
o You have some staff but they wear multiple hats
o You may outsource but are limited by funds and/or resource
Real EXAMPLE: The local library has staff but they must multi-task.
o The library does not have a marketing person so staff members must share the responsibility
o The Library creates its own newsletter to advertise it’s events but distribution is limited. Some outlets reproduce the information but they have to reenter the information to distribute it.
o The Library does not have the staff or expertise to take advantage of web 2.0
o The library does not have the funds for outsourcing.
3. You are a larger company
o You have staff to get the word out or
o You outsource
Real EXAMPLE: A big name circus has a large marketing department. Tasks get shifted around when people go on FLA (Family Leave Act) etc…
o When people assumed someone’s roll they didn’t have the bandwidth to fully do the job
o When the person returned from FLA the backlog of work was overwhelming and they were digging out for months
How do we fix these situations? How do we find the time? What do you focus on? How do you expand to new markets? The market is ripe but we need to find a way to help people get the word out.
Starting today, I’m going to “pay it forward”. I will reach out to organizations to see how I can help move them forward. I will do this for FREE. By helping theses companies move forward I will be helping my community and our economy. I got the idea from twitter.com/Phatmommy. Want to pitch in and help? Here’s how you can pay it forward.
Here are the rules:
The exchange focuses on doing an act of kindness without expecting anything in return other than that the recipient will, in their turn, pass the kindness along and pay it forward. I am going to send something fun & nice to three blog owners who post a comment on this entry. In turn, those three will post this information and pick three people they want to send something to and so on. Unfortunately, due to postage costs, I can only pay it forward within the United States. If you are interested in participating, be one of the three randomly chosen blog owners to leave a comment! The little something you send can be something you made, bought, were given or found - just a gift that will make the person smile. There are no cost restraints, but don’t go crazy! You have to promise that you will then post about this on your blog, link to me, and then send something to three people who sign up to play along through your blog.
I’m ready to Pay It Forward to three people. Leave a comment if you want to play.
Robert
Monday, January 26, 2009
Friday, January 16, 2009
4 Months since TechCrunch
Trying to build momentum for Kangalope is a challenge. I received some initial buzz in September from my demo at TechCrunch08. Since then, EVERYONE has their hand out asking for $$$ to "help". I get offers for so any things - development, social marketing and usually someone offering SEO. I have an issue with SEO because it invariably means adding click advertising. Too many people fall prey to an SEO practitioners charms without understanding the implications. If it sounds too good to be true then it usually is. You MUST resist the temptation to say yes. Why? Can you answer the following Question?
1. Do you have analytics in place?
2. What is your conversion rate?
3. What is your conversion funnel abandonment rate?
4. What is your customer acquisition cost?
5. What is the nature and magnitude of your customer demand?
6. Have you optimized your landing pages?
7. Have you optimized your conversion funnels?
If you answer NO to any of these questions then STOP. DO NOT PASS GO!
If you begin an SEO program before you have addressed the above items then you are doomed to fail and will be pouring money down the drain. Think of your site as a strainer - some visitors will stay and some will go down the drain - it's up to you how many stay. Here is why -
1. You need analytics to measure success. I have meet a few companies that had sales in the billions that did not use analytics and didn't understand the need for them
2. You need to know your starting conversion rates. Look at industry averages. If your lower then fix your site. If the numbers change at some point can react.
3. You need to know where visitors are dropping off in your funnels so you can react any changes
4. You need to know how much it costs to get a new customer so your not spending more than you make.
5. You need to know where customers are coming from and why so you can react to any changes
6 & 7 You need to make your landing pages work for your existing customers so you can spend less to get new ones - same thing for the funnel.
This is why so many people are jumping on the social media band wagon. No matter how bad a site may be a customer is more likely to use it if a friend recommends it as opposed to some ad they may see.
Use social media - it's more relevant to your customers.
Side track - there are 2 launching platforms in the US - Demo & TechCrunch. Demo wants 18K for 15min of fame. They review all submissions and choose which get to pay to play. I will not be going to Demo this March. TechCrunch reviews all submissions too but the top 50 get a free ride and 15 min on stage. The rest are offered the Demo pit. If you are interested a DemoPit a spot goes for 2K. Word has it 1,038 companies applied to TechCrunch08 but only 150 were chosen to attend. I wonder how many of the 888 that were not there chose not to buy the Demo pit table vs. they were flat out rejected? Inquiring minds may never know...
I thought it was worth it. We got a mention on CNET. Dumb luck sat me next to Brad Stone of the New York Times. We met some cool people and companies, a VC or 2 chatted me up and I walked away with great hope and a growing membership to Kangalope.
Fast forward to 4 months. Where are we now? The credit crisis is hurting us all. The buzz is gone and membership growth is flat. The next release is pushed back to Feb/March. I'm taking this opportunity to dive deeper into social media to learn how I can apply/integrate it into Kangalope to rebuild the growth. Only time will tell how it works out.
I am learning a lot from people like Peter Shankman - founder of Help a Reporter Out and social media speaker. You can find him: Twitter.com/skydiver & www.helpareporter.com & www.shankman.com. And Gary Vaynerchuk - founder of Wine Library and social media guy. You can find him at tv.winelibrary.com & garyvaynerchuk.com.
I'm building my social connections and interlinking all my accounts in an effort to raise my social bubble. You can also find me at:
Twitter.com/kangalope
Kangalope.com
Facebook.com
LinkedIn.com
Please feel free to provide comments, suggestions and criticism. All are appreciated.
1. Do you have analytics in place?
2. What is your conversion rate?
3. What is your conversion funnel abandonment rate?
4. What is your customer acquisition cost?
5. What is the nature and magnitude of your customer demand?
6. Have you optimized your landing pages?
7. Have you optimized your conversion funnels?
If you answer NO to any of these questions then STOP. DO NOT PASS GO!
If you begin an SEO program before you have addressed the above items then you are doomed to fail and will be pouring money down the drain. Think of your site as a strainer - some visitors will stay and some will go down the drain - it's up to you how many stay. Here is why -
1. You need analytics to measure success. I have meet a few companies that had sales in the billions that did not use analytics and didn't understand the need for them
2. You need to know your starting conversion rates. Look at industry averages. If your lower then fix your site. If the numbers change at some point can react.
3. You need to know where visitors are dropping off in your funnels so you can react any changes
4. You need to know how much it costs to get a new customer so your not spending more than you make.
5. You need to know where customers are coming from and why so you can react to any changes
6 & 7 You need to make your landing pages work for your existing customers so you can spend less to get new ones - same thing for the funnel.
This is why so many people are jumping on the social media band wagon. No matter how bad a site may be a customer is more likely to use it if a friend recommends it as opposed to some ad they may see.
Use social media - it's more relevant to your customers.
Side track - there are 2 launching platforms in the US - Demo & TechCrunch. Demo wants 18K for 15min of fame. They review all submissions and choose which get to pay to play. I will not be going to Demo this March. TechCrunch reviews all submissions too but the top 50 get a free ride and 15 min on stage. The rest are offered the Demo pit. If you are interested a DemoPit a spot goes for 2K. Word has it 1,038 companies applied to TechCrunch08 but only 150 were chosen to attend. I wonder how many of the 888 that were not there chose not to buy the Demo pit table vs. they were flat out rejected? Inquiring minds may never know...
I thought it was worth it. We got a mention on CNET. Dumb luck sat me next to Brad Stone of the New York Times. We met some cool people and companies, a VC or 2 chatted me up and I walked away with great hope and a growing membership to Kangalope.
Fast forward to 4 months. Where are we now? The credit crisis is hurting us all. The buzz is gone and membership growth is flat. The next release is pushed back to Feb/March. I'm taking this opportunity to dive deeper into social media to learn how I can apply/integrate it into Kangalope to rebuild the growth. Only time will tell how it works out.
I am learning a lot from people like Peter Shankman - founder of Help a Reporter Out and social media speaker. You can find him: Twitter.com/skydiver & www.helpareporter.com & www.shankman.com. And Gary Vaynerchuk - founder of Wine Library and social media guy. You can find him at tv.winelibrary.com & garyvaynerchuk.com.
I'm building my social connections and interlinking all my accounts in an effort to raise my social bubble. You can also find me at:
Twitter.com/kangalope
Kangalope.com
Facebook.com
LinkedIn.com
Please feel free to provide comments, suggestions and criticism. All are appreciated.
Tuesday, January 06, 2009
Useful phone numbers
Your flight is cancelled and you need someplace to sleep. How do you get there? Do you walk to the counter where 300 other people are or do you call a reservation agent?
- Blackberry service NEVER goes down.
- Cell service is ALWAYS available.
- Desk agents ALWAYS tell the truth and care about your situation.
Keep the numbers below with you when you travel. Besides there are some fun ones in there you might need some day. You never know. The numbers:
Airline
Air
AirTran 800-247-8726
American Airlines 800-433-7300 First, press any button other than 1, 2, 3, or 4. Then press 0 and wait to hear that magical “Hi!” Say the word “agent.”
British Airways 888-247-9297
Continental Airlines 800-784-4444
Delta Air Lines 800-221-1212 If you have a frequent-flyer number, press 1, then 0, then #, then enter your frequent-flyer number and your PIN.
JetBlue Airways 800-538-2583 Press 0 right away
Northwest Airlines 800-225-2525
Southwest 800-435-9792
Spirit Air 800-772-7117
United 800-864-8331
US Airways 800-428-4322
Banking
Bank of
Chase 800-935-9935 212-935-9935 (for
CitiBank 800-756-7040 Press 0# at each prompt, ignoring messages
Wachovia 800-922-4684 Press 00 at each prompt, ignoring messages
Car Rental
Avis 800-331-1212
Budget 800-527-0700
Dollar 800-800-3665
Hertz 800-654-3131
National 800-227-7368
Thrifty 800-847-4389
Zip Car 866-494-7227
Credit Card
Amex 800-528-4800 Press 0 at prompts; ignore messages
Capital One 800-548-7047 Press 0
Discover
Mastercard 800-622-7747 Press 000 at each prompt, ignoring messages
Visa 800-847-2911 Press 0 at each prompt, ignoring messages
Entertainment
Apple 800-275-2273 Press 0 at prompts; ignore messages
Kangalope
NetFlix 888-638-3549 Press 0 at each prompt
XM Radio 800-967-2346
Cablevision 800-868-9840 Press 1 then 0 at each subsequent prompt
Dish Network 800-333-3474 Press 0 at prompts; ignore messages
Hotel
Aloft Hotels 877-GO-ALOFT
Best Western 800-528-1234
Comfort Inn 800-228-5150
Days Inn 800-329-7466
Element Hotels 877-ELEMENT
Embassy
Fairmont Hotels 800-257-7544
Hampton Inns 800-426-7866
Hilton Hotels 800-445-8667
Holiday Inn 800-465-4329
Howard Johnson 800-446-4656
Hyatt Hotels 800-233-1234
LeMeridien 888-625-5144
Marriot Hotels 800-228-9290
Quality Inn 800-228-5151
Ramada Inn 800-228-2828
Sheraton Inns 800-325-3535
St. Regis 800-325-3589
Travelodge 855-478-7378
W 877-W-HOTELS
Weston 888-625-5144
National Hotlines
Poison Control 1-800-222-1222
Sexual Assault 1-800-656-HOPE
Suicide Prevention 1-800-273-TALK
Runaway Switchboard 1-800-RUNAWAY
Center for Missing and Exploited Children: 1-800-THE-LOST
Child Abuse 1-800-4-A-CHILD
Other
Equifax 866-640-2273 Press 3 at each prompt, ignoring messages
White House 202-456-1414 Answered by an operator
Google 650-253-0000
Yahoo 408-349-3300
Microsoft 800-642-7676
Tellme 800-555-8366 sport/weather/headlines
Auburn hotline 334-844-4244 they have to try and answer anything
Naval observatory 202-762-1401 time
Do Not call list 888-382-1222
State Dept 1-888-407-4747, from overseas: 202-501-4444
Phone
Sprint PCS 888-211-4727 (calling from a phone other than your cell phone)
Press 2 after the voice resumes in English after giving a Spanish option. Then enter your phone number and say “representative” or “agent” as soon as you hear the Sprint ping.
Verizon Wireless 800-922-0204 (calling from a phone other than your cell phone)
Type in your phone number, then hit 0, then choose one of the four options you’re given. Total time: 1 minute, 4 seconds.
MCI 800-444-3333 If you’re calling from the phone that has the MCI account, press 1, then 0.
T-Mobile
Technology
Apple 800-275-2273 Press 0 at prompts; ignore messages
Dell Tech Support 800-624-9896 Press 3, then Say “agent” at each subsequent prompt, ignoring messages
Hewlett-Packard 800-280-4356 Say “agent” at each prompt, ignoring messages
Shipping
FedEx 800-463-3339 Say “representative” at each prompt, ignoring
Messages
UPS 800-742-5877
Retail
Apple 800-275-2273 Press 0 at prompts; ignore messages
Amazon.com 800-201-757 Don’t press or say anything
Wal-Mart.com 800-966-6546 Press 5 to speak to a rep
Travel
Amtrak 800-872-7245 Press 0
Expedia 888-397-3342
Orbitz 888-656-4546
Travelocity 888-872-8356
Sunday, January 04, 2009
Journalists on Twitter
Journalists are joining twitter but I can't say they have embraced this channel. I'll update the list periodically or you can send me updates as you find them so we can all benefit. Now to the list:
Evan Hansen - http://twitter.com/evanh2002(Editor In Chief)
Marty Cortinas - http://twitter.com/Mindworm(Managing editor)
Dylan Tweney - http://twitter.com/dylan20(Senior Editor)
John C. Abell - http://twitter.com/johncabell(NYC Bureau Chief)
Lewis Wallace - http://twitter.com/lewiswallace(Culture Editor)
Michael Calore - http://twitter.com/snackfight(Webmonkey editor)
Alexis Madrigal,- http://twitter.com/alexismadrigal (Staff writer)
Ryan Singel, - http://twitter.com/ryansingel (Staff writer)
Annaliza Savage - http://twitter.com/asavage (Multimedia editor)
Rajiv Pant - http://twitter.com/rajivpant (VP, Technology)
MSN
Wired.com
RSS feed - http://twitter.com/WiredEvan Hansen - http://twitter.com/evanh2002(Editor In Chief)
Marty Cortinas - http://twitter.com/Mindworm(Managing editor)
Dylan Tweney - http://twitter.com/dylan20(Senior Editor)
John C. Abell - http://twitter.com/johncabell(NYC Bureau Chief)
Lewis Wallace - http://twitter.com/lewiswallace(Culture Editor)
Michael Calore - http://twitter.com/snackfight(Webmonkey editor)
Alexis Madrigal,- http://twitter.com/alexismadrigal (Staff writer)
Ryan Singel, - http://twitter.com/ryansingel (Staff writer)
Annaliza Savage - http://twitter.com/asavage (Multimedia editor)
Rajiv Pant - http://twitter.com/rajivpant (VP, Technology)
These are from: (URL comming soon)
NY Times Editors
WM Ferguson - http://twitter.com/WmFerguson (Editor)
Katherine Schulten - http://twitter.com/KSchulten (Editor)
Aron Pilhofer - http://twitter.com/pilhofer (Editor)
Jim Schachter - http://twitter.com/jimschachter (Editor, Digital Initiatives)
Saul Hansell - http://twitter.com/shansell (Editor, NY Times Bits blog)
Tom Zeller Jr - http://twitter.com/tomzellerjr (Alternative Energy Editor)
Andrew DeVigal - http://twitter.com/drewvigal (Multimedia Editor)
Nick Bilton - http://twitter.com/nickbilton (Design Intergration Editor)
Vindu Goel - http://twitter.com/vindugoel (Deputy Technology Editor)
Julie Walton Shaver - http://twitter.com/jwsphoto (Graphics Editor)
Tom Jolly - http://twitter.com/TomJolly (Sports Editor)
Jonathan Landman - http://twitter.com/jonathanlandman (Deputy Managing Editor)
NY Times Reporters
Laura Norton - http://twitter.com/LauraNorton (Reporter with Press Democrat)
Micki Maynard - http://twitter.com/MickiMaynard (Reporter, Airline Industry)
Marci Alboher - http://twitter.com/heymarci (Reporter)
Andrew C. Revkin - http://twitter.com/revkin (Reporter, Global Change)
Vanessa Schneider - http://twitter.com/VSchn31d3r
Sewell Chan - http://twitter.com/sewell_chan (Reporter)
Clive Thompson - http://twitter.com/pomeranian99 (Reporter)
Brian Stelter - http://twitter.com/brianstelter (Reporter)
Brad Stone - http://twitter.com/BradStone (Technology Correspondent, San Francisco)
John Markoff - http://twitter.com/markoff (West Coast Correspondent)
The Moment (no name) - http://twitter.com/themoment
NY Times PR and Marketing
Edward Bohan - http://twitter.com/EdwardBohan (Corporate Communications)
Soraya Darabi - http://twitter.com/SorayaD (Manager of Buzz Marketing)
cvvalencia - http://twitter.com/cvvalencia (Communications Assistant)
Stacy Green - http://twitter.com/stacygreen (Internal Comms)
NY Times Other
K Rushford - http://twitter.com/krushford (Product Manager)
Ted Roden - http://twitter.com/tedroden (Creative Technologist)
Angela Rutherford - http://twitter.com/archivalproject (Technical Product Manager)
Philippe Lourier - http://twitter.com/philippelourier (Product Manager, Blogrunner)
Evan Sandhaus - http://twitter.com/kansandhaus (Search Scientist)
Jacob Harris - http://twitter.com/harrisj (Software Developer)
Jeremy Zilar - http://twitter.com/silencematters (Design Specialist)
Khoi Vinh - http://twitter.com/khoi (Design Director of NYTimes.com)
Clint Fisher - http://twitter.com/clintfisher (Web Developer)
David Seguin - http://twitter.com/davidseguin (Web Monkey)
Michael Young - http://twitter.com/myoung (R&D)
NY Times Twitter Feeds
NY Times - http://twitter.com/NYTimes
Green Inc. - http://twitter.com/greeninc
City Room - http://twitter.com/CityRoom
Dot Earth - http://twitter.com/dotearth
The Caucus - http://twitter.com/thecaucus
The Lede - http://twitter.com/thelede
NY Times Arts - http://twitter.com/NYTimesarts
NY Times Health - http://twitter.com/NYTimeshealth
NY Times Dining - http://twitter.com/NYTimesdining
NY Times Books - http://twitter.com/NYTimesbooks
NY Times Movies - http://twitter.com/NYTimesMovies
NY Times Science - http://twitter.com/NYTimesScience
NY Times Business - http://twitter.com/NYTimesBusiness
NY Times Sports - http://twitter.com/NYTimesSports
NY Times National - http://twitter.com/NYTimesNational
NY Times Travel - http://twitter.com/NYTimesTravel
NY Times Food - http://twitter.com/NYTimesFood
NY Times Weather - http://twitter.com/NYTimesWeather
NY Times World - http://twitter.com/NYTimesWorld
NY Times Style - http://twitter.com/NYTimesStyle
NY Times Politics - http://twitter.com/NYTimesPolitics
NY Times Metro - http://twitter.com/NYTimesMetro
Freelance Journalists
Mike Hills - http://twitter.com/mikewhills
Roz Tappenden - http://twitter.com/roztappenden
Emma Williams - http://twitter.com/emmawilliams
Kelly Rose - http://twitter.com/kellyrose
Sally Whittle - http://twitter.com/swhittle
Lesley Smith - http://twitter.com/LesleySmith
Donald Strachan - http://twitter.com/hackneye
Gina Davies - http://twitter.com/ginadav
Siobhan O’Neill - http://twitter.com/SiobhanONeill
Michael Cross - http://twitter.com/michaelcross
Scott Colvey - http://twitter.com/scolvey
Paul Carr - http://twitter.com/paulcarr
Diane Shipley - http://twitter.com/whatdoyoudo
Neil Baker - http://twitter.com/neilbaker
Guy Clapperton - http://twitter.com/GuyClapperton
Louise Bolotin - http://twitter.com/louisebolotin
Linda Jones - http://twitter.com/Joner
Bill Thompson - http://twitter.com/billt
Chris Edwards - http://twitter.com/chrised
Paul Bradshaw - http://twitter.com/paulbradshaw
Simon Bisson - http://twitter.com/sbisson
Danny Bradbury - http://twitter.com/dannybradbury
Tim Anderson - http://twitter.com/timanderson
Mark Dye - http://twitter.com/markjdye
Simon Crisp - http://twitter.com/simoncrisp
Dominique Jackson - http://twitter.com/deejackson
Michelle Rafter - http://twitter.com/michellerafter
E-consultancy
Linus Gregoriadis - http://twitter.com/linusgreg
Graham Charlton - http://twitter.com/gcharlton
BBC
Tom van Aardt - http://twitter.com/tomVS
Richard Sambrook - http://twitter.com/sambrook
Tania Teixeira - http://twitter.com/taniateix
Jon Fildes - http://twitter.com/jonfildes
Declan Curry - http://twitter.com/declancurry
Daren - http://twitter.com/darenBBC
Dave Lee - http://twitter.com/davelee
Rory Cellan-Jones - http://twitter.com/ruskin147
Darren Waters - http://twitter.com/djwaters1
The Guardian
Neil McIntosh - http://twitter.com/nmcintosh
Charles Arthur - http://twitter.com/charlesarthur
Dave Hill - http://twitter.com/DaveHill
Stephen Brook - http://twitter.com/SDBrook
Cath Elliott - http://twitter.com/CathElliott
Bobbie Johnson - http://twitter.com/bobbiejohnson
Kevin Anderson - http://twitter.com/kevglobal
Jemima Kiss - http://twitter.com/jemimakiss
Kate Bevan - http://twitter.com/katebevan
James Anthony - http://twitter.com/jimboeth
Financial Times
Tim Bradshaw - http://twitter.com/tim
Chris Nuttall - http://twitter.com/ftchris
Peter Whitehead - http://twitter.com/peterwhitehead
Richard Waters - http://twitter.com/richardwaters
Kevin Allison - http://twitter.com/kevinallisonft
Kate Mackenzie - http://twitter.com/kmac
Stacy Marie Ishmael - http://twitter.com/s_m_i
Gideon Rachman - http://twitter.com/gideonrachman
The Telegraph
Marcus Warren - http://twitter.com/MarcusWa
Ian Douglas - http://twitter.com/IanDouglas
Shane Richmond - http://twitter.com/shanerichmond
Justin Williams - http://twitter.com/justin_williams
Catherine Gee - http://twitter.com/catherinegee
Claudia Beaumont - http://twitter.com/claudineb
MSN UK
Peter Bale http://twitter.com/PeterBale
Katie King http://twitter.com/ktking
Jane Douglas http://twitter.com/msntechjane
Nik Taylor http://twitter.com/msntechnik
Monica Stylli http://twitter.com/msnstylemonica
Laura Snook http://twitter.com/LauraJSnook
Matt Ball - http://twitter.com/thisismattball
Birmingham
Joanna Geary - http://twitter.com/BhamPostJoanna
Marc Reeves - http://twitter.com/marcreeves
Richard Padgett - http://twitter.com/richardpadgett
Mike Hughes - http://twitter.com/mikehughes
Tom Scotney - http://twitter.com/TomScotney
Joanna Geary - http://twitter.com/joannageary
Manchester
Sarah Hartley - http://twitter.com/foodiesarah
Christina McDermott - http://twitter.com/MissCay
Middlesbrough Evening Gazette
Julie Martin - http://twitter.com/jules_27
David MacLean - http://twitter.com/davidmaclean
Journalism.co.uk
J Townend - http://twitter.com/JTownend
Laura Oliver - http://twitter.com/LauraOliver
Other News Outlets
Azeem Ahmad - http://twitter.com/Azeem_A (Environmental News Online)
Paul Cockerton - http://twitter.com/paulcockerton (Lancashire Telegraph)
Jo Wadsworth - http://twitter.com/jowadsworth (Croydon Advertiser)
Chris Henwood - http://twitter.com/thisismattball - (Birmingham Mail)
Sam Shepherd - http://twitter.com/SamShepherd (Bournemouth Daily Echo)
Andy Walker - http://twitter.com/andywalker82 (Birmingham Sunday Mercury)
Alan Burkitt-Grey - http://twitter.com/alanburkittgray (Global Telecoms Business)
Jono Russell - http://twitter.com/Jono (SPIN World Cricket Monthly)
Mark Ogier - http://twitter.com/MarkOgier (Guernsey Press)
Charlie Elise - http://twitter.com/charlie_elise (The HR Director)
Katherine Hannaford - http://twitter.com/clashcityrocker (T3)
Kirsty W - http://twitter.com/zimjourno (unknown)
Andrew Lim - http://twitter.com/andylim (CNET UK)
Rachel Wilson - http://twitter.com/rachaelwilson (Environmental News Online)
Martin Stabe - http://twitter.com/martinstabe (Retail Week)
Chris Green - http://twitter.com/chrisgreen (IT PRO)
Patrick Smith - http://twitter.com/psmith (paidcontent)
Alison Gow - http://twitter.com/alisongow (Liverpool Daily Post)
George Hopkin - http://twitter.com/GeorgeHopkin (Johnston Press Plc)
Steve O’Hear - http://twitter.com/sohear (ZDNet)
http://twitterpacks.pbwiki.com/Public+Media
Public Media
Public Radio People Pack
http://twitter.com/acarvin - Andy Carvin, social media strategist at NPR
http://twitter.com/adamjmartin - Adam Martin, NPR Digital Media
http://twitter.com/andrewgill - Andrew Gill, web producer, WBEZ Chicago Public Radio
http://www.twitter.com/allsongs - Bob Boilen, host, All Songs Considered
http://www.twitter.com/bhardymon - Barrie Hardymon, assistant editor, Talk of the Nation
http://www.twitter.com/brendanhgreeley - Brendan Greeley, former blogger-in-chief, Radio Open Source
http://www.twitter.com/brianlehrer - Brian Lehrer, host, The Brian Lehrer Show
http://www.twitter.com/cshepherd - Carrie Shepherd, Web Producer, WBEZ Chicago Public Radio
http://twitter.com/daghtcom - Deborah Frazier, Assistant General Manager, WKSU, Kent, OH
http://www.twitter.com/darrenmauro - Darren Mauro, director, NPR.org User Experience Team
http://www.twitter.com/diantha - Diantha Parker, Reporter, WBEZ Chicago Public Radio
http://www.twitter.com/drspace - Stephen Hill, producer, Hearts of Space
http://www.twitter.com/elmartinez: Matt Martinez, former sr. supervising producer, Bryant Park Project
http://www.twitter.com/ericnuzum - Eric Nuzum, NPR Programming
https://twitter.com/eyderp - Eyder Peralta, NPR social media desk
http://twitter.com/Felling - Kyle Felling, Assistant Program Director, KBIA 91.3 FM, Columbia, MO
http://twitter.com/haarsager - Dennis Haarsager, NPR interim CEO
http://twitter.com/hardtke - Joe Hardtke, Technical Director and Producer,Here on Earth: Radio Without Borders, Wisconsin Public Radio
http://twitter.com/grantbarrett - Grant Barrett, Co-Host, A Way with Words
http://twitter.com/gallafent - Alex Gallafent, reporter/producer, PRI's The World
http://twitter.com/gbullard - Gabe Bullard, WFPL 89.3, Louisville, KY
http://www.twitter.com/jasongeorges - Jason Georges, KPCC
http://www.twitter.com/javaun - Javaun Moradi, NPR Digital Media
http://www.twitter.com/jebsharp - Jeb Sharp, reporter PRI's The World
http://www.twitter.com/joshandrews - Josh Andrews, Director of Internet Strategy, WBEZ, Chicago
http://www.twitter.com/jmcmellen - John McMellen, KSMU, Ozarks Public Broadcasting
http://www.twitter.com/jmproffitt - John Proffitt, KSKA-FM / KAKM-TV / APRN (Alaska Public Radio Network)
http://www.twitter.com/johnbarth - John Barth, PRX
http://www.twitter.com/johnpemble - John Pemble, Iowa Public Radio Program Producer
http://www.twitter.com/johntynan - John Tynan, KJZZ, Phoenix, AZ
http://twitter.com/joncephine - Kate Myers, NPR Services Mangager
http://twitter.com/kensmith - Ken Smith, Michiana Chronicles commentary series, WVPE, Elkhart, Indiana
http://www.twitter.com/jonforeman - Jon Foreman, NPR Digital Media
http://twitter.com/jongordon - Jon Gordon, American Public Media/Future Tense
http://www.twitter.com/juliaschrenkler - Julia Schrenkler, American Public Media
http://twitter.com/kengeorge - Ken George, WBUR, Boston
http://www.twitter.com/khopper - Keith Hopper, Public Interactive
http://www.twitter.com/keithneisler - Keith Neisler, Station Manager, KIOS Omaha Public Radio
http://www.twitter.com/liz_noise - Liz Bustamante, Master Control Engineer, WBEZ Chicago Public Radio
http://www.twitter.com/madcowley - Matt Cowley, WMNF Community Radio
http://www.twitter.com/markmcdonald - Mark McDonald, Program Director WAMU Washington
http://www.twitter.com/matthewtift - Matthew Tift, Wisconsin Public Radio
https://twitter.com/MelanieCJ -Melanie Coulson, DEI, Seattle, WA
http://www.twitter.com/mgallivan - Matt Gallivan, NPR Audience & Corporate Research
http://www.twitter.com/mksherer - Mary Kay Sherer, Director of Development, Wisconsin Public Radio
http://www.twitter.com/monkeygrrl - Ann VerWiebe, public relations writer, WKSU/FolkAlley.com
http://www.twitter.com/toddwitter - Todd Witter, Producer, Michael Feldman's Whad'Ya Know?
http://www.twitter.com/oleta - Laura Conaway, producer, Planet Money
http://www.twitter.com/ombudsman - Alicia Shepard, NPR ombudsman
http://www.twitter.com/peterbull - Peter Bull, WGBH Online
http://www.twitter.com/petersagal - Peter Sagal, Host, Wait, Wait...Don't Tell Me
http://www.twitter.com/publicmic - Michael Olson, formerly of the NPR election unit
http://www.twitter.com/radiobabe - Andrea Seabrook, Host, Weekend All Things Considered
http://www.twitter.com/radiosmith - Robert Smith, NPR reporter
http://twitter.com/rgutel - Rene Gutel, reporter/producer, KJZZ, B-Side
http://twitter.com/rlma - Robin Lubbock, WBUR Boston
http://www.twitter.com/robpatrob - Rob Paterson, public radio consultant
http://www.twitter.com/robsachs - Rob Sachs, director, Tell Me More
http://www.twitter.com/sarahhandel - Sarah Handel, assistant producer, Talk of the Nation
http://www.twitter.com/sbridgewater - Scott Bridgewater, NPR Distribution
http://www.twitter.com/schardt - Sue Schardt, public radio consultant
http://www.twitter.com/sharonhoffman - Sharon Hoffman, former Executive Producer, Bryant Park Project
http://www.twitter.com/stacybond - Stacy Bond, Consulting Producer of Social Media, KQED/KTEH | Exec Director,AudioLuxe
http://www.twitter.com/stifter - Catherine Stifter, independent producer, AIR member, Web/Media Director,http://newroutes.org
http://www.twitter.com/tammyt2u - Tammy Terwelp, programming, WBEZ Chicago Public Radio
http://www.twitter.com/timjeby - Tim Eby, General Manager, WOSU, Columbus, OH
http://www.twitter.com/timo88 - Tim Olson, KQED San Francisco
http://www.twitter.com/toddmundt - Todd Mundt, WFPL 89.3, Louisville, KY
http://www.twitter.com/twotonshoe - Jake Shapiro, Director, PRX
http://www.twitter.com/wd45 - Clinton Forry, Senior Manager, Interactive Content, PRI
http://www.twitter.com/worldstechpod - Clark Boyd, technology correspondent & host of the World's Tech Podcast, PRI's The World, Boston.
http://www.twitter.com/wrightbryan3 - Wright Bryan, producer, NPR.org
http://twitter.com/youngamerican - Jesse Thorn, host, The Sound of Young America
http://twitter.com/kpav- Kathleen Pavelko, CEO, WITF/Harrisburg, PA
Public Radio Program/Projects Pack
http://www.twitter.com/aprn - Alaska Public Radio Network (news feed)
http://www.twitter.com/allsongs - All Songs Considered (Bob Boilen)
http://www.twitter.com/bpp - Bryant Park Project (staff)
http://www.twitter.com/bppdiner - Bryant Park Project fans on Twitter
http://www.twitter.com/bryantpark - Bryant Park Project (news feed)
http://www.twitter.com/heartsofspace">http://www.twitter.com/heartsofspace - Hearts of Space news feed
http://twitter.com/MichChronicles - Michiana Chronicles commentary series, WVPE, Elkhart, Indiana
http://www.twitter.com/npr - Not really active yet, but you never know what we'll end up doing with it
http://www.twitter.com/nprknights - a rotating group of NPR journalists participating in the NPR/Knight Foundation digital media training program
http://www.twitter.com/nprlive - occasionally used for covering live events
http://www.twitter.com/nprnews - NPR News Headlines
http://www.twitter.com/nprpolitics - NPR Politics: News Coverage and Conversation
http://www.twitter.com/nprsecretmoney - Peter Overby's Secret Money project
http://www.twitter.com/planetmoney - NPR's global economy initiative, Planet Money
http://www.twitter.com/PRItweets - PRI Public Radio International's tweets
http://www.twitter.com/radiom - Radio M, music program, WBEZ Chicago Public Radio
http://www.twitter.com/radiosweetheart - Radio Sweethearts blog
http://www.twitter.com/scifri - NPR Science Friday
http://www.twitter.com/totn - Talk of the Nation
http://www.twitter.com/WeekendEdition - Weekend Edition
http://www.twitter.com/wyk- Michael Feldman's Whad'Ya Know? (staff)
http://www.twitter.com/hereonearthshow - Here on Earth: Radio Without Borders
http://twitter.com/wvclassical - Classical Music on West Virginia Public Radio
Public Radio Station Pack
http://www.twitter.com/kpbsnews - KPBS, San Diego, CA
http://www.twitter.com/kpcc - KPCC 89.3, Southern California
http://www.twitter.com/kqed - KQED, San Francisco, CA
http://twitter.com/kska - KSKA, Anchorage, AK
http://twitter.com/kued - KUED, Salt Lake City, UT
http://www.twitter.com/ksmu - KSMU, Springfield, MO
http://www.twitter.com/kwmu - KWMU, St. Louis, MO
http://www.twitter.com/MPBNews Maine Public Broadcasting Network
http://twitter.com/wamu885 - WAMU 88.5, Washington DC
http://www.twitter.com/wbur - WBUR, Boston
http://www.twitter.com/wbez - WBEZ Chicago
http://www.twitter.com/wfplnews - WFPL 89.3, Louisville, KY
http://www.twitter.com/wmnf - WMNF Tampa
http://www.twitter.com/wosu - WOSU, Columbus, OH
http://www.twitter.com/wtmd - WTMD 89.7 Towson, MD
Public Television People Pack
http://www.twitter.com/jdcoffman">http://www.twitter.com/jdcoffman - Jonathan Coffman, PBS
http://twitter.com/jharvey529 - Jeannine Harvey, PBS
http://twitter.com/leh4 - Laura Hertzfeld, PBS
http://www.twitter.com/kdando - Kevin Dando, PBS
http://twitter.com/delvina - Theresa Riley, POV
http://twitter.com/slovato - Silvia Lovato, PBS Kids
http://twitter.com/missmodular - Nina Walia, PBS KIDS
http://www.twitter.com/tavissmiley - Tavis Smiley, host, Tavis Smiley Show
http://www.twitter.com/mjbketc - Mike Bauhof, KETC/St. Louis
http://www.twitter.com/ashoupster, - Anna Shoup, PBS NewsHour
Public Television Program Pack
http://twitter.com/Newshour - PBS NewsHour with Jim Lehrer
Public Television Station Pack
- KAKM, Anchorage, AK http://twitter.com/kakm
- KERA, Dallas http://twitter.com/keratx
- KETC, St. Louis, MO http://twitter.com/ketc
- KLRN, San Antonio http://twitter.com/klrn
- Louisiana Public Broadcasting http://twitter.com/lpborg/
- Mississippi Public Broadcasting http://twitter.com/mpbonline
- WHYY, Philadelphia, PA - WSRE, Pensacola, FL http://twitter.com/WSREhttp://twitter.com/whyy/
KLRU, Austin, TX http://twitter.com/klru
Public Media/Social Media People Pack
http://twitter.com/acarvin, - Andy Carvin, social media strategist at NPR
http://www.twitter.com/jdcoffman">http://www.twitter.com/jdcoffman - Jonathan Coffman, product manager for social media at PBS
http://twitter.com/beemerwreck - Colleen Wilson, Executive Producer KQED Interactive
http://www.twitter.com/craigrosa - Craig Rosa, Interactive Producer, KQED Quest
http://twitter.com/lcaloh - Leng Caloh, Convergence Editor, KPBS
http://www.twitter.com/matthewtift - Matthew Tift, Wisconsin Public Radio
http://www.twitter.com/mediatwit - Mark Glaser, PBS Media Shift
http://www.twitter.com/mjanssen, - Mike Janssen, reporter for Current, blogger at Scanning the Dial
http://twitter.com/nathangibbs - Nathan Gibbs, Web Producer, KPBS
http://www.twitter.com/stacybond - Stacy Bond, Consulting Producer of Social Media, KQED/KTEH | Executive Director,AudioLuxe
http://twitter.com/beyondbroadcast - Jessica Clark, Director, Future of Public Media project,www.centerforsocialmedia.org
http://twitter.com/btrondson - Bob Trondson, Promotion Producer, Wisconsin Public Television
http://twitter.com/missmodular - Nina Walia, PBS KIDS
http://twitter.com/creativedc - Amanda Hirsch, PBS and NPR consultant (former director, PBS.org)
http://twitter.com/anulaaboobacker - Anula Aboobacker, journalist, The New Indian Express
Public Media/Social Media Program Pack
http://www.twitter.com/PBSengage">http://www.twitter.com/PBSengage - PBS Engage, the voice of PBS on Twitter (How can we help you?)
http://www.twitter.com/pbsmediashift - PBS Media Shift Blog
http://twitter.com/WGBHLab - WGBH Lab
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